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World Labs, a startup from artificial intelligence pioneer Fei-Fei Li, raised $1 billion in a new round of funding to pursue a novel approach to AI development.

Autodesk Inc. invested $200 million in World Labs as part of the round. Other backers include Andreessen Horowitz, Nvidia Corp. and Advanced Micro Devices Inc., World Labs said in a blog post Wednesday.

World Labs is one of a growing number of AI developers focusing on so-called world models, which are meant to navigate and make decisions about the three-dimensional world. Yann LeCun’s world models startup, AMI Labs, has also attracted significant interest from investors.

Late last year, World Labs launched its first product,